By TIOL News Service

NEW DELHI, SEPT 06, 2018: India is the Partner Country in the 87th Izmir International trade show which begins in Turkey from Friday, September 7, 2018. In this trade show India would also be launching a mega business pavilion ‘Source India' hosting 75 Indian companies with the aim of tie-ups in order to increase Indian exports to Turkey and other neighboring countries.

This is part of a series of Source India pavilions that the Trade Promotion Council of India (TPCI) is hosting in important trade shows across the world for boosting India's exports. TPCI is the trade and investment promotion organization of the Department of Commerce, Ministry of Commerce &Industry, Government of India, and works to open new areas for co-operation in trade and investment between India and rest of the world.

The 87th Izmir International trade show would be held in Izmir – the third most populous city in Turkey, after Istanbul and Ankara – from September 07-11, 2018. Owing to Indian participation as Focus Country status, the Indian National Anthem would be played and the National Flag displayed on the screens put up in the show. Special signage would be erected to lead buyers and visitors to the ‘Source India' pavilion.

Source India, with 75 Indian participating companies, is a multi-product pavilion though some of the key potential areas for increasing trade with Turkey are ceramics, cereals and machinery or mechanical appliances. Turkey's ceramic imports from the world is USD 339.8 million and only USD 16.6 million from India and India exports more than USD1.2 billion worth of ceramic products to the world. India exports cereals worth USD 91.6 million to Turkey compared to Turkey's import of USD 1.7 billion worth of cereals from the world. India has the capacity to increase its export in this sector as it is currently exporting USD 7.3 billion worth of cereals to the world.

The Indian Ambassador to Ankara, Mr Sanjay Bhattacharyya, has stated that there is great potential for tie-ups between Indian and Turkish agriculture and food processing sectors. Collaboration may range from farming technology, high yielding varieties, farm machinery, food processing and cold storage. The large Turkish market and preferential access to European markets would provide great opportunities for Indian entrepreneurs to set up joint ventures in Turkey.