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CCI approves combination involving Amazon Asia-Pacific, Frontizo, Appario, Haverl and CRPL

By TIOL News Service

NEW DELHI, JULY 25, 2024: THE Competition Commission of India (CCI) has approved the proposed combination involving, inter alia, Amazon Asia-Pacific Holdings Private Limited (Amazon Asia-Pacific), Frontizo Business Services Private Limited (Frontizo), Appario Retail Private Limited (Appario), Haverl LLC (Haverl) and Clicktech Retail Private Limited (CRPL).

The Proposed Combination involves the following transactions:

a. Acquisition by Amazon Asia-Pacific of 76% of the equity shares in Frontizo from Zodiac Wealth  Advisors LLP (Zodiac)

b. Acquisition of Appario's entire business, as a going concern, by CRPL,

c. Acquisition of 1% shareholding by Haverl in New Trends Commerce Private Limited (NTCPL)

d. Intra group transactions among Clicktech Enterprises Private Limited (CEPL), NTCPL and CRPL.

Amazon Asia-Pacific acts as the seller of record for distribution of digital kindle content to end-customers in India. Amazon.com, Inc, the ultimate parent company of Amazon Asia-Pacific, has certain indirect subsidiaries either registered in India or having business operations in India (Amazon Affiliates). Some of these Amazon Affiliates are engaged in business activities in the Indian retail market and wholesale (B2B) sales in India.

Frontizo is engaged in the business of providing customer support services to customers on the online marketplace, www.amazon.in and www.amazon.in/business (collectively, Amazon India Marketplace), operated by the Amazon Affiliate, Amazon Seller Services Private Limited (ASSPL) in India and to customers on Amazon.com, which is the online marketplace offered by Amazon Affiliates in the US. Frontizo provides customer support services through email, chat and telephone.

Frontizo's wholly-owned subsidiary, Appario, is engaged in retail (B2C) business and wholesale (B2B) sales in India. It currently offers for sale products to customers on the Amazon India Marketplace, operated by ASSPL.

Haverl is engaged in the business of making and holding investments.

CEPL is the parent/holding entity of NTCPL.

NTCPL is the parent entity of CRPL. NTCPL would commence the business of providing Business Onboarding and Integration Services.

CRPL is engaged in B2C and B2B sale of products to customers on the Amazon India Marketplace.


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